Upgrading your thermal printer is not scary. Our phenomenal inhouse team of human factor industrial designers take into consideration the familiarity of older products and improves it, to drive the best user experience. While the physical design is very familiar, there are lots of changes inside our printers to make them easier to interact with, replace media, consumables and even repair. One benefit that many customers appreciate is the colour touch screen, which is now on the majority of tabletop printers and our premium desktop printers. Peter Holland: Other than security, what is the risk of me con- tinuing to use the printer I have? David Barnes: That is a fair question Peter, I see three risks. First and foremost is the risk of printer failure. Older printers can suddenly fail – potentially a costly impact to the companies using them, as mission critical processes can halt. Even if you do your best to maintain your printer estate there will come a point where it is more time consuming, costly and challenging to maintain the printers. The older the printer, the harder it will be to procure spare parts, as we are unable to keep supplying these indefinitely. With the increase in failures and the scarcity of spare parts, this can increase your support cost. With a new printer you have the option and peace of mind to purchase service contracts to assist when things do go wrong, in addition to the standard warranty, which is between one to three years depending on the printer model. And fundamentally for many organisations, you could, without realising it, be hindering productivity. Newer printers are more in tuitive and easier to use at the point of use, day in, day out. As previously mentioned, our team of designers focusses on helping you improve worker productivity. They are also better able to work in conjunction with other devices and technologies within Zebra’s portfolio, and in doing so achieve some quite staggering benefits. For example, Peter, we have a packing bench solution which simply pairs one of our advanced ZD621 desktop printers using liner less media with one of our fixed industrial scanners. With this solution we have seen productivity enhanced by up to 33 %! Peter Holland: Honestly, David, I’m attached to my old label printer. I’m reluctant to let it go. But perhaps you have a trump card and can offer me a great deal that seriously makes me consider purchasing a new Zebra label printer? David Barnes: Peter, what happens if I say I have a special program to financially incentive you to upgrade your printer? Zebra’s Printer TradeUp Programme allows you to upgrade any thermal printer to a Zebra printer. That’s right, any thermal printer to a likefor like Zebra printer. We have special discounts for tradeups to indus trial printers, desktop printers, mobile printers, and even our card printer range. Remember that you are not only getting savings on a new printer but you are also protecting your organisation from potentially costly security risks, driving up productivity of your workers and also future proofing yourself. Peter Holland: Special discounts? That does sound great David, but I’m concerned that replacing my existing fleet of non-Zebra printers might just be a lot of work that I don’t have time for right now. Having to change print formats and languages to move over to Zebra sounds like a lot of work to me. Maybe you can help me with that? David Barnes: Of course, Peter. In fact I don’t need to help you with that, as it already comes builtin to Zebra printers. With Zebra’s Emulations, part of our Print DNA ecosystem, you simply select the printer language that you are replacing, and then the Zebra printer is intelligent enough to take care of the rest, interpreting the language of the devices you are trading up from. It makes for a seamless dropin with no need to change any label formats or backend systems. Other than taking your shiny new Zebra printer out of the box and plugging it in, there’s very little work that you will need to do to help your organisation trade up to smarter technology. Peter Holland: Well, thank you David. I think I am finally sold. Where do I sign? UP TO 62 % DISCOUNT ON ZEBRA PRINTER TRADE-INS! Zebra’s Printer Trade-Up Programme will boost your business with printers! Talk to your customers, show them the many advantages of the innovative Zebra printers and offer them sensational conditions when buying a new Zebra printer: you benefit from up to 62 % discount when you exchange old thermal transfer or direct thermal printers for new Zebra printers at your customers’ premises.* Order them now from your Jarltech sales representative! * The program is only valid for authorised resellers within the European Economic Area (EEA), the United Kingdom and Switzerland, who are members of the PartnerConnect Program in EMEA. The discount cannot be combined with other special promotions, discounts or project prices. The TradeUp Programme only applies to thermal transfer and direct thermal printers in the same category. An old mobile printer can only be exchanged for a new Zebra mobile printer, but not for a desktop or industrial printer, for example. Zebra reserves the right to modify or terminate this promotion at any time without prior notice or reason. www.jarltech.com 23