Heres a question I was often asked over the last days. As a short intro (not everyone reads the local press from the Taunus): Effective December 1st, 2019 we will be operating the restaurant »essWebers« in Usingen in a half-timbered house built in 1704, lovingly restored by the city of Usingen and lovingly cooked and managed by the Weber couple for the last five years. A jewel in a small town in the shadow of the cosmopolitan city of Frankfurt, acclaimed by Guide Michelin and Falstaff, but economically beaten by start-up difficulties and misunderstandings, together with construction sites around the building. The restaurant should go out of business.
No, our core business remains wholesale and yet this new partnership was obvious. Usingen is a city that is sometimes plagued by being »second« in location, compared to the Vordertaunus. Jarltech, on the other hand, is proud of its origins. In our industry we play in the first league in Europe and our »essWebers« can also do that. Because it is done with love. Sometimes its about being something »different« than expected, though sometimes its hard to keep the balancing act between »affordable« and »premium«.
We need a place where we can do business, but also where we can have fun in private. We work hard and the food services industry is an industry that also works even harder. If we come with Spanish business people, and the restaurant opens on a day it normally has off, and then the menu of the day is translated into Spanish, then that fits perfectly to the Jarltech claim. That is truly »premium«.
And if a guest really enjoys the truffle noodles, and we can bring them fresh to the next meeting in London by the glass, then thats just awesome.
Of course we are in a small locality, but thats where we come from and we do not shy away from competition with the rest of the world. If you offer a lunch menu for 12.50 euros, somebody is bound to find it totally overpriced. The fact that our »essWebers« does not earn money with it is due to the claim to be »premium« at noon as well. One person finds this to be exaggerated, the other finds that he actually saves money.
This is not about big money. Jarltech is also committed to its hometown. Our success is based on our great team from our region. Jarltech knows its origins, is proud of them and never arrogant but always generous. Likewise, our cuisine is not over the top, we have no mini-portions and do not require any guest to appear in a suit (otherwise I could never go there). Nevertheless, »essWebers« cannot merely be »simple«, but must always be »premium«. »essWebers« simply wants to make guests happy, just like Jarltech wants to make customers happy.
I think we can inspire each other.
With banquet rooms, »private rooms«, a restaurant, a bar and a terrace, and above all a flexible team, there are possibilities that our customers otherwise only know from our »Staging« department.
We are proud to be able to invite our customers and suppliers there, just as we are pleased to be able to offer this whole range to guests from our favorite city of Usingen. We have a team there that we can trust without hesitation. Now you can also taste and smell Jarltech its about time!
Complaining – the national pastime of the Germans
Let’s be honest, we Germans love to complain – about the weather, football, the economy, politics, etc....
Let’s be honest, we Germans love to complain – about the weather, football, the economy, politics, etc. This unites us all – regardless of our social class or political affiliation. Complaining is a national pastime in Germany. We love to grumble about high prices, the shortage of skilled workers and the weakening economy, while at the same time discussing our next holiday or the four-day week. Please don’t get me wrong, I am all for everyone taking a lot of time off and having a good rest – the only thing that bothers me is the fact that we love to see everything in such a gloomy light! We have to start working together to find solutions, because what we forget amidst all the moaning are our own abilities.
No, Germany is not falling apart! Germany still has a lot of untapped potential. We have people with great ideas, curious and inquisitive people (yes, even among Gen Z), a high average level of education, a high degree of legal certainty, a consistently strong industry, very good research ... and yes, we also have the capital. But we have to stop complaining and focus on our strengths. We are capable of innovation, we can be or remain market leaders in many areas, but, at the same time, we have to be open-minded. Even if one area collapses, we can successfully develop and expand a subsequent one. These are our strengths. However, we have to accept the challenge – be it in society, in politics or in the economy. Burying our heads in the sand won’t help us.
We are once again facing enormous opportunities for our future – whether in medical research, industry, the energy sector or, of course, across the board in the field of AI. And that’s just what comes to mind. There is, of course, much more. Let’s work together to develop new ideas that will advance us not only as a society, but also as a business location. There is potential out there, it just needs to be tapped! And by the way, we’ll have less reason to complain!
The road to success: do we really have to get worse at everything?
Last week I had a conversation with a customer that left me speechless....
Last week I had a conversation with a customer that left me speechless. Our sales department asked me to speak to a customer on the phone who doesn’t buy from us because we supposedly supply end customers.
No problem, I thought. I called and explained that this is exactly what we don’t do, and that this is a key promise to our dealers. There are extremely rare exceptions – only if a vendor forces us to or a retailer explicitly asks us to. But that almost never happens.
Then it turned out that there was a misunderstanding: the customer said that we also supply small retailers. My answer: »Yes, we do and we have to, based on our contracts with the vendors. Our competitors do that too.«
»All correct«, I hear, but then it got exciting: »Your large competitors are not interested in small customers, so they are poorly served. At Jarltech, small dealers feel comfortable because you provide great service.«
I didn't know whether to laugh or cry ... A customer doesn’t buy from us because our service is too good? I hadn’t expected that.
But don’t worry, contrary to the headline: We will continue to endeavour to offer every customer the best service we can!
Why is good service so important again?
I'm writing to you today from China. Here I have learnt once again why good service is so important....
I'm writing to you today from China. Here I have learnt once again why good service is so important. If you want a customer to pay more than elsewhere, then you have to make the difference! You have to know what they like and anticipate their wishes.
Here in Shenzhen is the Grand Hyatt Hotel – I was here at least six times a year before Corona – and even stored some luggage in Shenzhen, so that I only had to fly with hand luggage. Liquids and such ... that was difficult on the plane.
It’s been over three years since I was last here, and I arrived to be greeted by an armada of hotel staff. My beloved Coke Zero was waiting for me in the car outside the airport. My luggage, which I hadn’t expected to see again, had been stored for three years and completely cleaned for my new stay. Everything was hanging in the wardrobe and the bathroom was neat and tidy. My razor was charged and my chargers stood on the desk. Of course, the fridge was full of Coke Zero and the white wine I had last drunk three years ago. Even the room service knew what I liked to eat.
That’s what hospitality really is. And we have to do the same at Jarltech. Always write down what our customers want and like. And when I go out to dine with a customer, I need to know whether they are vegan or if they don’t like pork, for example. Some customers want to be called and courted on a weekly basis, whereas others find this rather annoying. Some still prefer paper catalogues, others believe it’s environmental pollution. And all the better if a customer returns after three years, and I still have it all written down somewhere. Jarltech may not be a hotel, but we are a service provider that has to differentiate itself The difference is always in the details.
The world's smallest chef gives a guest performance in Usingen
It's finally back on: Our 3D projection dinner show »Le Petit Chef« will be back in our restaurant »Uwe and Uli« (www.uwe-uli.de) from the 11th of October...
It's finally back on: Our 3D projection dinner show »Le Petit Chef« will be back in our restaurant »Uwe and Uli« (www.uwe-uli.de) from the 11th of October 2023 to the 30th of April 2024. Personally, I always have fun enjoying delicious food with a bit of a show. Come by sometime – it's also great for Christmas parties with up to 20 people. And if you're a customer of ours, why not have your sales contact invite you next time you visit Jarltech? 😊
Have fun with the little chef!