Starting now our communication will be a little fresher. Perhaps there are even a few ideas here that you could use in your company.
Have you seen our Zebrilla on zebrilla.jarltech.com? For this campaign we sketched a Zebrilla and had it built. This larger than life figure is a combination of zebra and gorilla, for presenting the new Zebra ET5X Series with Gorilla glass. The stream shows our Zebrilla 24 hours online as it prints raffle tickets on a label printer for all resellers who place their order for the new tablet PCs with us.
On Thursday (7 December) at 10 a.m. I will keep the Zebrilla company and read an excerpt from the new devices' manual. This way, the monkey doesn't feel so lonely, since two monkeys are better than one. I hope you'll tune in! :)
Then there is our new "Premium Distribution Machine". Totally cool. It was a huge hit at the GITEX exhibition in Dubai. You simply insert a euro into the machine and the machine then gives you back a five euro banknote. Of course it is glued onto a flyer explaining in great detail why dealers are able to make more with less with Jarltech's value-add services. You do understand, of course, that we have to somewhat limit access to the machine. :) Soon you will see it for yourself at the bar in our Showroom at the new Jarltech headquarters.
We also took a leap with our Update magazine and turned it into an audio book. This time, I am not the one doing the reading, but rather the voice actor of Marty McFly from the movie "Back to the Future", which was an excellent fit with the cover of our Update magazine.
On Facebook you have probably already seen our monster poster, with which we have facelifted an ugly wall on our new building. The poster measures an impressive 12 x 18 metres and definitely deserves the title "monster". I still am amazed by it when I visit the building.
Even our reception area has been designed by a renowned artist. The drafts alone have already wowed everyone who has seen them. In the middle hangs a large neon installation, which drives the theme of the room's decor. I won't reveal any further details before the grand opening.
We're not finished yet. Moving on, art printed on direct thermal paper will soon be a topic. Once again, having a superb in-house marketing department more than pays for itself. From comics to social media advertising up to product and model photos for our 400-page catalogue, the Update magazine, web offers and even giveaways ? we do it all in-house. That makes us faster and hopefully separates us a little bit more from our beloved market players.
The road to success: do we really have to get worse at everything?
Last week I had a conversation with a customer that left me speechless....
Last week I had a conversation with a customer that left me speechless. Our sales department asked me to speak to a customer on the phone who doesn’t buy from us because we supposedly supply end customers.
No problem, I thought. I called and explained that this is exactly what we don’t do, and that this is a key promise to our dealers. There are extremely rare exceptions – only if a vendor forces us to or a retailer explicitly asks us to. But that almost never happens.
Then it turned out that there was a misunderstanding: the customer said that we also supply small retailers. My answer: »Yes, we do and we have to, based on our contracts with the vendors. Our competitors do that too.«
»All correct«, I hear, but then it got exciting: »Your large competitors are not interested in small customers, so they are poorly served. At Jarltech, small dealers feel comfortable because you provide great service.«
I didn't know whether to laugh or cry ... A customer doesn’t buy from us because our service is too good? I hadn’t expected that.
But don’t worry, contrary to the headline: We will continue to endeavour to offer every customer the best service we can!
Why is good service so important again?
I'm writing to you today from China. Here I have learnt once again why good service is so important....
I'm writing to you today from China. Here I have learnt once again why good service is so important. If you want a customer to pay more than elsewhere, then you have to make the difference! You have to know what they like and anticipate their wishes.
Here in Shenzhen is the Grand Hyatt Hotel – I was here at least six times a year before Corona – and even stored some luggage in Shenzhen, so that I only had to fly with hand luggage. Liquids and such ... that was difficult on the plane.
It’s been over three years since I was last here, and I arrived to be greeted by an armada of hotel staff. My beloved Coke Zero was waiting for me in the car outside the airport. My luggage, which I hadn’t expected to see again, had been stored for three years and completely cleaned for my new stay. Everything was hanging in the wardrobe and the bathroom was neat and tidy. My razor was charged and my chargers stood on the desk. Of course, the fridge was full of Coke Zero and the white wine I had last drunk three years ago. Even the room service knew what I liked to eat.
That’s what hospitality really is. And we have to do the same at Jarltech. Always write down what our customers want and like. And when I go out to dine with a customer, I need to know whether they are vegan or if they don’t like pork, for example. Some customers want to be called and courted on a weekly basis, whereas others find this rather annoying. Some still prefer paper catalogues, others believe it’s environmental pollution. And all the better if a customer returns after three years, and I still have it all written down somewhere. Jarltech may not be a hotel, but we are a service provider that has to differentiate itself The difference is always in the details.
The world's smallest chef gives a guest performance in Usingen
It's finally back on: Our 3D projection dinner show »Le Petit Chef« will be back in our restaurant »Uwe and Uli« (www.uwe-uli.de) from the 11th of October...
It's finally back on: Our 3D projection dinner show »Le Petit Chef« will be back in our restaurant »Uwe and Uli« (www.uwe-uli.de) from the 11th of October 2023 to the 30th of April 2024. Personally, I always have fun enjoying delicious food with a bit of a show. Come by sometime – it's also great for Christmas parties with up to 20 people. And if you're a customer of ours, why not have your sales contact invite you next time you visit Jarltech? 😊
Have fun with the little chef!
Use our know-how power for yourself – free of charge!
We have the largest showroom in the AIDC industry in Europe, plus plenty of training rooms and an event location....
We have the largest showroom in the AIDC industry in Europe, plus plenty of training rooms and an event location. If you like, we will be happy to train your new employees or your customers’ employees here. You will find an overview and a virtual tour of the showroom on our website (Link einfügen). We built these facilities for you – but apparently this is not sufficiently known yet. We can work together to make your staff better, or we can make our facilities available to you, and you can organise your own training for your staff or customers. Just as you wish. We are also happy to take care of airport or train station transfers. Just get in touch with your sales representative and we will do something for you!