We frequently host events in Usingen, such as a technical training from Honeywell this week. As marvelous as the technology of our vendors is though, we still try to impress our customers each time by paying attention to the littlest details not only with a company tour by the owner himself and with excellent cuisine, but also with a "personal touch". In this case, a "Head of Research and Development" from one of the prominent system houses asked how he could travel to Usingen using public transportation (and he was coming from quite a distance). He would be old by the time he arrived.
My gut feeling said immediately: "Send the good man a chauffeur and a limousine, and pick him up!" This was in no way intended to impress anyone the question that I had no immediate answer to tickled me, and I spontaneously decided to solve the problem "Jarltech-style". Note: Every one of our employees would have reacted exactly the same way. See the customer's feedback on the same day, at 23:00h:
--- Dear Mr. Spranger,
First and foremost I wish to thank you for the friendly transport service from Mr. Kollek. I have never experienced such exclusive customer service anywhere else.
Additionally, I wish to thank you for the successful Honeywell seminar. Thanks to it, I gained good insight into the Honeywell product portfolio.
I truly enjoyed the Showroom as well, where I could have a look at the other products and convince myself firsthand from their quality.
Unfortunately, you were no longer present after the tour, so I was unable to personally thank you for everything.
I am very impressed by the self-sufficient, familiar and cordial structure of your company. As someone who appreciates fine cuisine I was particularly positively surprised by the unusual giveaways, and I look forward to trying some of the recipes myself.
I look forward to a good cooperation and wish you steadily increasing turnover, as well as a successful remaining week. ---
What can I learn from this?
First, to be approachable as the owner of a company is a good thing. Second, after giving a tour of our company it would be beneficial for me to remain present for a while longer. See you soon at an event at Jarltech!
The road to success: do we really have to get worse at everything?
Last week I had a conversation with a customer that left me speechless....
Last week I had a conversation with a customer that left me speechless. Our sales department asked me to speak to a customer on the phone who doesn’t buy from us because we supposedly supply end customers.
No problem, I thought. I called and explained that this is exactly what we don’t do, and that this is a key promise to our dealers. There are extremely rare exceptions – only if a vendor forces us to or a retailer explicitly asks us to. But that almost never happens.
Then it turned out that there was a misunderstanding: the customer said that we also supply small retailers. My answer: »Yes, we do and we have to, based on our contracts with the vendors. Our competitors do that too.«
»All correct«, I hear, but then it got exciting: »Your large competitors are not interested in small customers, so they are poorly served. At Jarltech, small dealers feel comfortable because you provide great service.«
I didn't know whether to laugh or cry ... A customer doesn’t buy from us because our service is too good? I hadn’t expected that.
But don’t worry, contrary to the headline: We will continue to endeavour to offer every customer the best service we can!
Why is good service so important again?
I'm writing to you today from China. Here I have learnt once again why good service is so important....
I'm writing to you today from China. Here I have learnt once again why good service is so important. If you want a customer to pay more than elsewhere, then you have to make the difference! You have to know what they like and anticipate their wishes.
Here in Shenzhen is the Grand Hyatt Hotel – I was here at least six times a year before Corona – and even stored some luggage in Shenzhen, so that I only had to fly with hand luggage. Liquids and such ... that was difficult on the plane.
It’s been over three years since I was last here, and I arrived to be greeted by an armada of hotel staff. My beloved Coke Zero was waiting for me in the car outside the airport. My luggage, which I hadn’t expected to see again, had been stored for three years and completely cleaned for my new stay. Everything was hanging in the wardrobe and the bathroom was neat and tidy. My razor was charged and my chargers stood on the desk. Of course, the fridge was full of Coke Zero and the white wine I had last drunk three years ago. Even the room service knew what I liked to eat.
That’s what hospitality really is. And we have to do the same at Jarltech. Always write down what our customers want and like. And when I go out to dine with a customer, I need to know whether they are vegan or if they don’t like pork, for example. Some customers want to be called and courted on a weekly basis, whereas others find this rather annoying. Some still prefer paper catalogues, others believe it’s environmental pollution. And all the better if a customer returns after three years, and I still have it all written down somewhere. Jarltech may not be a hotel, but we are a service provider that has to differentiate itself The difference is always in the details.
The world's smallest chef gives a guest performance in Usingen
It's finally back on: Our 3D projection dinner show »Le Petit Chef« will be back in our restaurant »Uwe and Uli« (www.uwe-uli.de) from the 11th of October...
It's finally back on: Our 3D projection dinner show »Le Petit Chef« will be back in our restaurant »Uwe and Uli« (www.uwe-uli.de) from the 11th of October 2023 to the 30th of April 2024. Personally, I always have fun enjoying delicious food with a bit of a show. Come by sometime – it's also great for Christmas parties with up to 20 people. And if you're a customer of ours, why not have your sales contact invite you next time you visit Jarltech? 😊
Have fun with the little chef!
Use our know-how power for yourself – free of charge!
We have the largest showroom in the AIDC industry in Europe, plus plenty of training rooms and an event location....
We have the largest showroom in the AIDC industry in Europe, plus plenty of training rooms and an event location. If you like, we will be happy to train your new employees or your customers’ employees here. You will find an overview and a virtual tour of the showroom on our website (Link einfügen). We built these facilities for you – but apparently this is not sufficiently known yet. We can work together to make your staff better, or we can make our facilities available to you, and you can organise your own training for your staff or customers. Just as you wish. We are also happy to take care of airport or train station transfers. Just get in touch with your sales representative and we will do something for you!