One can often fend off a telemarketer with a friendly "thank you", since most callers are very nice people. I do turn evil though if someone tries to get to me with lies like "I was in the army with Mr. Spranger." (where I had never been) or "at school" (where I rarely was) or something similar.
However, there are also companies where you never get off of the list. Every week someone calls, asking "Who is in charge of your ... ".
For cases like these, we now have Mr. Neumann! Because instead of simply hanging up and still repeatedly receiving the same calls, I prefer to answer: " ... For this only Mr. Neumann is responsible. However, since Mr. Neumann is deaf, unfortunately you can only really reach him by e-mail at dirk.neumann [at] jarltech.de. There is no other way."
Sometimes there are newsletters that you cannot easily unsubscribe to, because you have to show interest in a specific provider. But a quick note by email, asking to please address all future messages to Mr. Neumann is polite, and the problem is immediately solved.
And lo and behold ... it works. The number of calls is less, and I do not see whether or not Mr. Neumann receives e-mails, because I have chosen a 16-digit password for him, without looking at the keyboard.
We find it funny that now also mail for Mr. Neumann comes to our office. Catalogues, giveaways and even invitations. Even this mail is not annoying, because it can be put straight into the trash can. Since Mr. Neumann is now already included in a number of marketing lists, where you can obviously not make any mention of him being deaf, several companies still call here asking for him. For example, they want to try the latest investment tricks directly from London. Of course, each caller would say that he is naturally not making an "unsolicited" call, because he has been in a business relationship with Mr. Neumann for a long time.
This just came to mind: I kindly ask our marketing department to print business cards with Mr. Neumann's contact information, which I can then use at trade shows.
It's lunch time, so I will call Mr. Neumann into the conference room, so that at least I can eat meeting biscuits in peace and quiet. And if you want to write something from the soul, simply write to dirk.neumann [at] jarltech.de. He is a good listener and I promise you he will not annoy you!
The road to success: do we really have to get worse at everything?
Last week I had a conversation with a customer that left me speechless....
Last week I had a conversation with a customer that left me speechless. Our sales department asked me to speak to a customer on the phone who doesn’t buy from us because we supposedly supply end customers.
No problem, I thought. I called and explained that this is exactly what we don’t do, and that this is a key promise to our dealers. There are extremely rare exceptions – only if a vendor forces us to or a retailer explicitly asks us to. But that almost never happens.
Then it turned out that there was a misunderstanding: the customer said that we also supply small retailers. My answer: »Yes, we do and we have to, based on our contracts with the vendors. Our competitors do that too.«
»All correct«, I hear, but then it got exciting: »Your large competitors are not interested in small customers, so they are poorly served. At Jarltech, small dealers feel comfortable because you provide great service.«
I didn't know whether to laugh or cry ... A customer doesn’t buy from us because our service is too good? I hadn’t expected that.
But don’t worry, contrary to the headline: We will continue to endeavour to offer every customer the best service we can!
Why is good service so important again?
I'm writing to you today from China. Here I have learnt once again why good service is so important....
I'm writing to you today from China. Here I have learnt once again why good service is so important. If you want a customer to pay more than elsewhere, then you have to make the difference! You have to know what they like and anticipate their wishes.
Here in Shenzhen is the Grand Hyatt Hotel – I was here at least six times a year before Corona – and even stored some luggage in Shenzhen, so that I only had to fly with hand luggage. Liquids and such ... that was difficult on the plane.
It’s been over three years since I was last here, and I arrived to be greeted by an armada of hotel staff. My beloved Coke Zero was waiting for me in the car outside the airport. My luggage, which I hadn’t expected to see again, had been stored for three years and completely cleaned for my new stay. Everything was hanging in the wardrobe and the bathroom was neat and tidy. My razor was charged and my chargers stood on the desk. Of course, the fridge was full of Coke Zero and the white wine I had last drunk three years ago. Even the room service knew what I liked to eat.
That’s what hospitality really is. And we have to do the same at Jarltech. Always write down what our customers want and like. And when I go out to dine with a customer, I need to know whether they are vegan or if they don’t like pork, for example. Some customers want to be called and courted on a weekly basis, whereas others find this rather annoying. Some still prefer paper catalogues, others believe it’s environmental pollution. And all the better if a customer returns after three years, and I still have it all written down somewhere. Jarltech may not be a hotel, but we are a service provider that has to differentiate itself The difference is always in the details.
The world's smallest chef gives a guest performance in Usingen
It's finally back on: Our 3D projection dinner show »Le Petit Chef« will be back in our restaurant »Uwe and Uli« (www.uwe-uli.de) from the 11th of October...
It's finally back on: Our 3D projection dinner show »Le Petit Chef« will be back in our restaurant »Uwe and Uli« (www.uwe-uli.de) from the 11th of October 2023 to the 30th of April 2024. Personally, I always have fun enjoying delicious food with a bit of a show. Come by sometime – it's also great for Christmas parties with up to 20 people. And if you're a customer of ours, why not have your sales contact invite you next time you visit Jarltech? 😊
Have fun with the little chef!
Use our know-how power for yourself – free of charge!
We have the largest showroom in the AIDC industry in Europe, plus plenty of training rooms and an event location....
We have the largest showroom in the AIDC industry in Europe, plus plenty of training rooms and an event location. If you like, we will be happy to train your new employees or your customers’ employees here. You will find an overview and a virtual tour of the showroom on our website (Link einfügen). We built these facilities for you – but apparently this is not sufficiently known yet. We can work together to make your staff better, or we can make our facilities available to you, and you can organise your own training for your staff or customers. Just as you wish. We are also happy to take care of airport or train station transfers. Just get in touch with your sales representative and we will do something for you!