First of all, I can not completely forbid PowerPoint at Jarltech. Numbers for banks, as well as technical diagrams, occasionally find their way to the screen via PowerPoint. But principally, we have a "no PowerPoint" policy.
Some visitors facial features noticeably fall when we say "just forget about PowerPoint and tell us something about your company". Or wouldn't we rather hold the product in our hands"? Good presentations are simply too rare. "Yes, this is from the marketing department, and we will just skip this page, and the next " does not sound like preparation. And, if you do show slides, then please without text. Of course one would like to take a look at the factory of a vendor ... unfortunately right next to it is a box with 20 technical facts about the factory. This data, if interesting, has been comprehended after one second - but of course the presenter starts to read these numbers one at a time beautifully looking away from the audience, always with his eyes glued to the screen. For you see, he does not know the figures, not even roughly, because they do not interest him either.
Particularly with Asian companies you will notice that the presentations mostly contain the company history starting from 1965, but rarely something about the future. If you talked about it, your conversation would get a better result. And, interposed questions are of course to be avoided, because then the whole spectacle takes even longer.
When we meet new customers or suppliers, we will first provide them with a small book about Jarltech. It has lots of pictures, and everyone can linger on the page that most interests him. Even hand-outs are even better than PowerPoint - so the speaker, if he is not completely ignorant, will at least register that his listeners (or fellow readers) have already turned ahead five pages out of boredom. If I am a salesman - and arent we all - I have to remember what the person sitting across from me really is interested in, and then take that route.
This is how time-wasting occurs, caused by PowerPoint (not only during preparation, but especially among the target audience), which is hard to outdo. Since we usually do not serve alcohol at meetings, one can not often effectively block out the happenings around him. I can not sleep with my eyes open. In addition, I snore, so that would be noticeable.
Why is it that just because you have an appointment somewhere, and therefore have driven for three hours, you must necessarily sit together for at least an hour? If you have a message which only takes fifteen minutes, then everything is fine. Or else you need a new message, or maybe several, but you do not have to get on someone elses nerves. Unfortunately, in the IT industry not many people are really funny, to make such a meeting entertaining.
So please, bring us products, talk about content, show us interesting pictures - but please do not read any text from the wall. We can do that ourselves. Has anyone ever tried that? Just put a slide with text up on the wall, then keep your mouth shut and let the audience read for themselves? That would probably go faster. This degrades the presenter to the status of a fool though, since he now may only press the "next slide" button. Perhaps, however he does not talk until he is blue in the face, and has the strength to speak about what is seen.
A nice function is the display of the page number at the bottom right. If you see "Slide 4 of 274" that gives me a signal to suddenly receive an important call, causing me to then leave the room and actually do something meaningful. Do you know the apps that call you back at the push of a button? So, just a little touch of the hand is enough, and 20 seconds later the phone rings and my dog calls me, or whoever, but of course urgently. Try it out!
Is that rude? Yes, so in the future you should rather have the courage at the beginning to say what you expect from a conversation, and especially what you already know and do not want to hear again. It would be even better to say right with the invitation: Please, no PowerPoint. Not even printed. And in no case an "introductory presentation before the round of talks" - because when I go there, I am already in the mood for a conversation. And, why increase the tiredness of the business partners right at the beginning?
Recently, in a round of managers who have been dealing with barcodes for 20 years, someone actually read three slides explaining what a 2D barcode is and what you might need it for. Why? Because the slides were there from the presentation the previous day. After all, to remain consistent, the meeting cookies were also from the previous day.
The road to success: do we really have to get worse at everything?
Last week I had a conversation with a customer that left me speechless....
Last week I had a conversation with a customer that left me speechless. Our sales department asked me to speak to a customer on the phone who doesn’t buy from us because we supposedly supply end customers.
No problem, I thought. I called and explained that this is exactly what we don’t do, and that this is a key promise to our dealers. There are extremely rare exceptions, – only if a vendor forces us to, or a retailer explicitly asks us to. But that almost never happens.
Then it turned out that there was a misunderstanding: the customer said that we also supply small retailers. My answer: »Yes, we do and we have to, based on our contracts with the vendors. Our competitors do that too.«
»All correct«, I hear, but then it got exciting: »Your large competitors are not interested in small customers, so they are poorly served. At Jarltech, the small dealers feel comfortable because you provide a great service.«
I didn't know whether to laugh or cry ... A customer doesn’t buy from us because our service is too good? I hadn’t expected that.
But don't worry, contrary to the headline: We will continue to endeavour to offer every customer the best service we can!
Why is good service so important again?
I'm writing to you today from China. Here I have learnt once again why good service is so important....
I'm writing to you today from China. Here I have learnt once again why good service is so important. If you want a customer to pay more than elsewhere, then you have to make the difference! You have to know what they like and anticipate their wishes.
Here in Shenzhen is the Grand Hyatt Hotel – I was here at least six times a year before Corona – and even stored some luggage in Shenzhen, so that I only had to fly with hand luggage. Liquids and such ... that was difficult on the plane.
It’s been over three years since I was last here, and I arrived to be greeted by an armada of hotel staff. My beloved Coke Zero was waiting for me in the car outside the airport. My luggage, which I hadn’t expected to see again, had been stored for three years and completely cleaned for my new stay. Everything was hanging in the wardrobe and the bathroom was neat and tidy. My razor was charged and my chargers stood on the desk. Of course, the fridge was full of Coke Zero and the white wine I had last drunk three years ago. Even the room service knew what I liked to eat.
That’s what hospitality really is. And we have to do the same at Jarltech. Always write down what our customers want and like. And when I go out to dine with a customer, I need to know whether they are vegan or if they don’t like pork, for example. Some customers want to be called and courted on a weekly basis, whereas others find this rather annoying. Some still prefer paper catalogues, others believe it’s environmental pollution. And all the better if a customer returns after three years, and I still have it all written down somewhere. Jarltech may not be a hotel, but we are a service provider that has to differentiate itself The difference is always in the details.
The world's smallest chef gives a guest performance in Usingen
It's finally back on: Our 3D projection dinner show »Le Petit Chef« will be back in our restaurant »Uwe and Uli« (www.uwe-uli.de) from the 11th of October...
It's finally back on: Our 3D projection dinner show »Le Petit Chef« will be back in our restaurant »Uwe and Uli« (www.uwe-uli.de) from the 11th of October 2023 to the 30th of April 2024. Personally, I always have fun enjoying delicious food with a bit of a show. Come by sometime – it's also great for Christmas parties with up to 20 people. And if you're a customer of ours, why not have your sales contact invite you next time you visit Jarltech? 😊
Have fun with the little chef!
Use our know-how power for yourself – free of charge!
We have the largest showroom in the AIDC industry in Europe, plus plenty of training rooms and an event location....
We have the largest showroom in the AIDC industry in Europe, plus plenty of training rooms and an event location. If you like, we will be happy to train your new employees or your customers’ employees here. You will find an overview and a virtual tour of the showroom on our website. We built these facilities for you – but apparently this is not sufficiently known yet. We can work together to make your staff better, or we can make our facilities available to you, and you can organise your own training for your staff or customers. Just as you wish. We are also happy to take care of airport or train station transfers. Just get in touch with your sales representative and we will do something for you!