You probably have already read the press release: we acquired "Barcode World", an AIDC distributor in China, who is present in ten locations, employs 42 people and concentrates on Honeywell and TSC.
I assure you, this was not an easy decision; and it was no easy negotiation either. Barcode World is a great company, but as always in China, they were no pure distributor. The same company also produces scanner itself, under its own brand. For a company, such as Honeywell, for example, it is not easy to support a competing vendor as a distributor. This involves working together on projects. This was the only choice: the former owners concentrate on their product manufacturing, the vendors get a pure distributor to sell to and Jarltech is represented across China at one stroke.
The full story spans several years. I have known this company for ages, and we talked about a take-over many times. Only four weeks ago, talks entered the critical phase and since then, the issue was discussed around the clock, via e-mail and during countless meetings. Chinese people are great businessmen. In over 20 years of experience with China and far more than 200 trips there, I can tell. It is easiest to work without contracts, as a handshake is meaningful. Banks, commercial courts and vendors, however, want written proof; so we did this too. And there is quite a struggle over every cent, every interest rate, every line. Not because the Chinese want it, rather they believe that the German are pedantic and want to define everything down to the last detail. This goes on around the clock. Be it four in the morning, in China or Germany, no matter, everyone worked day and night, including lawyers on either side.
The good thing is: we were in agreement from the start. The mountain of paper with its over 200 signatures is put away in the drawer and the handshake from the first day takes over again. It never happened to me that in China, someone would dig out a contract after two years and insist on a specific clause, that would be more like the American style. There is no way of making it work without both sides having benefits.
I firmly believe that the Chinese mindset will carry them a long way. And I believe that Jarltech will go far in China. Mutual respect is the foundation of any business.
The road to success: do we really have to get worse at everything?
Last week I had a conversation with a customer that left me speechless....
Last week I had a conversation with a customer that left me speechless. Our sales department asked me to speak to a customer on the phone who doesn’t buy from us because we supposedly supply end customers.
No problem, I thought. I called and explained that this is exactly what we don’t do, and that this is a key promise to our dealers. There are extremely rare exceptions, – only if a vendor forces us to, or a retailer explicitly asks us to. But that almost never happens.
Then it turned out that there was a misunderstanding: the customer said that we also supply small retailers. My answer: »Yes, we do and we have to, based on our contracts with the vendors. Our competitors do that too.«
»All correct«, I hear, but then it got exciting: »Your large competitors are not interested in small customers, so they are poorly served. At Jarltech, the small dealers feel comfortable because you provide a great service.«
I didn't know whether to laugh or cry ... A customer doesn’t buy from us because our service is too good? I hadn’t expected that.
But don't worry, contrary to the headline: We will continue to endeavour to offer every customer the best service we can!
Why is good service so important again?
I'm writing to you today from China. Here I have learnt once again why good service is so important....
I'm writing to you today from China. Here I have learnt once again why good service is so important. If you want a customer to pay more than elsewhere, then you have to make the difference! You have to know what they like and anticipate their wishes.
Here in Shenzhen is the Grand Hyatt Hotel – I was here at least six times a year before Corona – and even stored some luggage in Shenzhen, so that I only had to fly with hand luggage. Liquids and such ... that was difficult on the plane.
It’s been over three years since I was last here, and I arrived to be greeted by an armada of hotel staff. My beloved Coke Zero was waiting for me in the car outside the airport. My luggage, which I hadn’t expected to see again, had been stored for three years and completely cleaned for my new stay. Everything was hanging in the wardrobe and the bathroom was neat and tidy. My razor was charged and my chargers stood on the desk. Of course, the fridge was full of Coke Zero and the white wine I had last drunk three years ago. Even the room service knew what I liked to eat.
That’s what hospitality really is. And we have to do the same at Jarltech. Always write down what our customers want and like. And when I go out to dine with a customer, I need to know whether they are vegan or if they don’t like pork, for example. Some customers want to be called and courted on a weekly basis, whereas others find this rather annoying. Some still prefer paper catalogues, others believe it’s environmental pollution. And all the better if a customer returns after three years, and I still have it all written down somewhere. Jarltech may not be a hotel, but we are a service provider that has to differentiate itself The difference is always in the details.
The world's smallest chef gives a guest performance in Usingen
It's finally back on: Our 3D projection dinner show »Le Petit Chef« will be back in our restaurant »Uwe and Uli« (www.uwe-uli.de) from the 11th of October...
It's finally back on: Our 3D projection dinner show »Le Petit Chef« will be back in our restaurant »Uwe and Uli« (www.uwe-uli.de) from the 11th of October 2023 to the 30th of April 2024. Personally, I always have fun enjoying delicious food with a bit of a show. Come by sometime – it's also great for Christmas parties with up to 20 people. And if you're a customer of ours, why not have your sales contact invite you next time you visit Jarltech? 😊
Have fun with the little chef!
Use our know-how power for yourself – free of charge!
We have the largest showroom in the AIDC industry in Europe, plus plenty of training rooms and an event location....
We have the largest showroom in the AIDC industry in Europe, plus plenty of training rooms and an event location. If you like, we will be happy to train your new employees or your customers’ employees here. You will find an overview and a virtual tour of the showroom on our website. We built these facilities for you – but apparently this is not sufficiently known yet. We can work together to make your staff better, or we can make our facilities available to you, and you can organise your own training for your staff or customers. Just as you wish. We are also happy to take care of airport or train station transfers. Just get in touch with your sales representative and we will do something for you!